Privacy Policy

Last updated: 1 August 2026

This Privacy Policy explains how Primebook (“Primebook”, “we”, “us”, or “our”), operating the website at primbook.live, collects, uses, shares and protects information about you when you use our website, the Primebook Betting app and related services (together, the “Services”). By using the Services, you agree to the practices described here.

Primebook Betting is intended only for adults aged 18 and over. We do not knowingly collect information from anyone under 18.

1. Information we collect

We collect information in the following ways:

  • Information you give us — such as your name, mobile number, state, and messages you send us when you request a Primebook ID, sign up, or contact support (including via WhatsApp).
  • Account & activity data — your Primebook ID, login records, limits you set, and your interactions with markets and features.
  • Technical data — device type, operating system, app version, IP address and general usage analytics that help us keep the Services secure and reliable.
  • Cookies & similar tools — used on our website to remember preferences and understand how pages are used.

2. How we use your information

We use the information we collect to:

  • Create and manage your Primebook ID and account.
  • Provide, maintain and improve the Services and the Primebook Betting app.
  • Respond to your enquiries and provide customer support.
  • Apply the limits and responsible-play controls you choose.
  • Detect, prevent and address fraud, abuse or security issues.
  • Comply with legal obligations that apply to us.

3. Age verification

Because our Services are for adults only, we may take steps to confirm that users are 18 or over. If we learn that we have collected information from a person under 18, we will delete it and close any associated account.

4. Sharing your information

We do not sell your personal information. We may share information only with:

  • Trusted service providers who help us operate the Services (for example, hosting, messaging and analytics), under confidentiality obligations.
  • Authorities or third parties where required by law, or to protect the rights, safety and property of Primebook and its users.

5. Data security

We use reasonable technical and organisational measures to protect your information against loss, misuse and unauthorised access. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. Please protect your own login details and never share your password or one-time codes with anyone.

6. Data retention

We keep personal information only for as long as necessary to provide the Services, meet legal and regulatory requirements, resolve disputes and enforce our agreements. When information is no longer needed, we take steps to delete or anonymise it.

7. Your rights & choices

Subject to applicable law, you may request access to, correction of, or deletion of your personal information, and you may object to or restrict certain processing. To make a request, contact us using the details below. You can also control cookies through your browser settings, and set your own activity and deposit limits within the Services.

8. Cookies

Our website uses cookies and similar technologies to keep the site working, remember your preferences and understand usage. You can accept or decline non-essential cookies through your browser. Disabling some cookies may affect how parts of the site function.

9. Third-party links

The Services may link to third-party sites or tools, such as WhatsApp. Their privacy practices are governed by their own policies, and we encourage you to review them. We are not responsible for the content or privacy practices of third parties.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “last updated” date above. Significant changes may be highlighted through the Services. Your continued use of the Services after an update means you accept the revised policy.

11. Contact us

If you have questions about this Privacy Policy or how we handle your information, contact us at support@primbook.live or via our contact page. This policy is provided for general information and does not constitute legal advice.